Why TheRupya

Maximise your money

We offer a combination of a fantastic investment platform, mutual funds that give great returns and expert financial advisors who help you manage your financial life.

Top Performing Funds

Our Mutual Fund experts and Research team select the best funds for you so you can make more money over time. We take sophisticated investing strategies and make them better with modern technology.

Unlimited Personalised advice from experts

We don’t do complicated automated systems. Every investor with TheRupya gets a dedicated, certified investment advisor. Burning questions on your investment? Just call us!

Secure transactions with bank level security

TheRupya is officially registered with the industry regulator SEBI and with AMFI,  BSE,. All our data and web services are hosted with 24×7 physical and electronic security and our network communications are secured with 256-bit encryption.

Family friendly

With TheRupya, you can invest for your family too. All you need to do is add members to your login ID. You can then invest and manage the investments of your entire family, open minor accounts for your kids, make joint investments, and much more.

Free-for-life account

Your mutual fund investment account with TheRupya is free-for-life. There are no account opening charges, transaction or maintenance fees. You also get to benefit from our award-winning financial advisory services at no cost.